And when he had taken the five loaves and the two fishes, he looked up to heaven, and blessed, and brake the loaves, and gave them to his disciples to set before them; and the two fishes divided he among them all. And they did all eat, and were filled. And they took up twelve baskets full of the fragments, and of the fishes. And they that did eat of the loaves were about five thousand men.Recognise this story? Well, it is about scholarly publishing. Avant la lettre. You realised that of course. 'Loaves and fishes' stands for 'food for thought': scholarly, scientific articles. You can share the information without losing it, until everyone hungry for it has their fill, and when they have, and start discussing, you are likely to end up with more information than you dished out initially.
The story is already some 2000 years old! Shame it took us so long to understand its meaning.